Our body is like a chemical laboratory where in every cell continuous chemical processes take place requiring oxygen to produce the necessary energy. While on one hand this process of oxygen consumption is vital for the cell, on the other it creates damage due to free radicals that are produced during chemical reactions. This phenomenon is called cellular oxidation and is the number one enemy of skin and tissue ageing.

How can we fight it?

Creams or beauty treatments can help, but not without physical activity and a diet aimed at introducing the precious antioxidants, preferring the natural ones contained in fruit and vegetables.

The bilberry is one of the fruits with the highest antioxidant content and is known for its beneficial effects on body health. The benefits of the bilberry are many, let's see the most important:

• It is effective to prevent cystitis because the anthocyanins of which it is rich give it a “non-sticking” power which makes the bacteria responsible for this annoying disorder not adhere to the bladder walls;
• It protects the cardiovascular system, because their high content of polyphenols counteracts the oxidation of cholesterol in the blood and therefore what is called bad cholesterol;
• It performs an effective action against diabetes mellitus because the anthocyanins present in these fruits can have beneficial effects on insulin resistance and sugar metabolism;
• It is astringent, because it is rich in components that help stop the growth of bacteria, and treat disorders of the digestive tract such as indigestion, intestinal inflammation or gastroenteritis and, thanks to its astringent effects, promotes healing.
• It has important properties that counteract the oxidative damage of DNA caused by free radicals and is therefore useful for preventing or acting against the formation of cancer cells.
• It helps and improves memory, because the polyphenols and anthocyanins it contains minimize oxidative stress and reduce cellular damage that causes cognitive difficulties.

It is therefore evident how the benefits of the bilberry are fundamental to help our body feel good and stay as young and active as possible.

To fully enjoy the benefits of this super fruit you can also consume it in the form of juice, but it is important that it is not diluted with water or that it does not contain added sugars or additives. Also choose only the bilberry and its juice from organic farming. What are you waiting for then, visit our website and try our 100% cold-pressed organic bilberry juice, you will be conquered by its taste!